Agnesian HealthCare hospitals adopt new birth announcement practice
Agnesian HealthCare’s web nursery continues to experience rapid growth since its introduction six months ago. With parental permission, Agnesian HealthCare makes available a pre-designed birth announcement that new parents can share with family and friends, or download to print at a local photo center.
The birth announcements for babies born at Ripon Medical Center, St. Agnes Hospital and Waupun Memorial Hospital captures these special moments, while providing limited information to protect the newborn’s safety after their departure home. Information does not include last names, address or city.
The National Center for Missing & Exploited Children advises families to consider the risk they may be taking when permitting their infant’s birth announcement to be published in the newspaper or on-line. In general, birth announcements in newspapers are not endorsed by most experts.
Because Agnesian HealthCare’s web nursery offers very limited information and can be most effectively targeted by the parents to recipients, Agnesian HealthCare is joining many other hospitals and will no longer be providing area media outlets with birth announcement information.
“Our top priority is the safety of those under our care, in addition to providing an exceptional patient experience,” says Barb Knutzen, Agnesian HealthCare vice president of Performance Excellence. “We made this decision after a careful review of other hospitals and recommendations from experts. Both The Joint Commission and the National Center for Missing and Exploited Children have advised hospitals to discontinue publication of birth notices in local newspapers. This is just one of many safety precautions that we have in place.”
Knutzen says the decision was made easier because of the Agnesian HealthCare web nursery success, which provides a keepsake remembrance of a birth.